Selected Work Samples — B2B Content Strategy · Thought Leadership · Podcast Production · Video
Case Study
PeoplesBank: Propels Growth With Access to Market Insights
Fiserv
Content Strategist & Copywriter- ▸Developed a full B2B case study on how PeoplesBank (York, PA) used Fiserv's BankAnalyst® Market platform to identify high-growth branch locations and expand its footprint
- ▸Conducted stakeholder interviews with the VP of Marketing and SVP of Retail; translated concrete outcomes — branch expansion, new account growth — into a compelling narrative arc
- ▸Positioned Fiserv as a strategic consulting partner rather than a technology vendor, reinforcing a key differentiator in the enterprise sales cycle
Point of View
The Growth of Digital Banking
Fiserv
Author & Designer- ▸Authored and designed a thought leadership POV paper synthesizing Fiserv proprietary research, Plancomm & Accenture survey data, and pandemic-era consumer behavioral shifts
- ▸Argued a clear strategic framework — Engagement, Efficiency, Insights — to help financial institutions rethink and elevate their digital strategies
- ▸Positioned Fiserv as a category authority on digital transformation, supporting demand generation campaigns and complex financial institution sales
Podcast Series
Branch Evolution — A Fiserv Podcast
Fiserv
Host, Producer & Scriptwriter- ▸Scripted, hosted, and engineered a branded podcast series exploring branch innovation, consumer banking trends, and financial technology strategy
- ▸Managed director-level SME interviews and collaborated with Legal and GMG teams to navigate enterprise approval workflows in a highly regulated environment
- ▸Distributed across YouTube, Apple Podcasts, and Spotify — a thought leadership channel reaching Fiserv clients, prospects, and industry analysts
Infographic
Next Generation Digital Banking
Fiserv
Content Strategist & Copywriter- ▸Distilled Fiserv's enterprise digital banking platform into a visually scannable one-pager targeting community bank and credit union decision-makers
- ▸Translated cloud architecture, data insights dashboards, and P2P payments into clear, benefit-driven language aligned to audience pain points
- ▸Front-line sales enablement asset distributed nationally to Fiserv's client-facing teams at a major product launch
Podcast Series
FICO® Score Industry Insights
FICO
Host & Moderator- ▸Created and hosted FICO-branded thought leadership covering credit scoring, lending economics, and consumer financial trends
- ▸Produced both video vodcasts and audio-only episodes distributed across YouTube, Apple Podcasts, Spotify, iHeart, and other podcast platforms to maximize reach across the credit industry
Podcast Series
FICO Score 10T: Early Adoption Benefits and Strategies
FICO
Script Developer, Guest Prep & Producer- ▸Developed and wrote the episode script and guest prep materials for a roundtable discussion featuring Michael Crockett (Xactus), Amber Christman, Alyson Finn, and Lance Braun (FICO)
- ▸Panel covers the pathway to FICO Score 10T migration and the benefits lenders and portfolio managers realize by leveraging trended data in FICO's most predictive score — while preserving proven minimum FICO Score criteria
- ▸Responsible for full production cycle: script development, guest preparation, recording, and post-production
Audio Blog Series
FICO Industry Insights Thought Leadership Audio Blog Series
FICO
Producer & AI Content StrategistAudio blog series examples leverage AI tools to accelerate development, production, review and approval cycles. Both examples feature SME voice cloning technologies.
- ▸Scripted and produced AI-assisted audio blog content extending the FICO® Score Industry Insights franchise to new channels and formats
- ▸Applied SME voice cloning to maintain subject matter authenticity while dramatically compressing production timelines
- ▸Demonstrated how AI-integrated workflows can scale editorial output without sacrificing quality or compliance standards
Financial Literacy — Janelle7:26
Industry Insights — Aninda12:06
Video Content
Ask the Glue Doctor & Fisnar Instructional Video Series
Ellsworth Adhesives
Producer & Scriptwriter- ▸Scripted, produced, and distributed the 'Ask the Glue Doctor' branded video series, reaching engineering and procurement audiences on YouTube and corporate websites
- ▸Produced Fisnar instructional video content — scripting demonstrations, directing SMEs on camera, and building and narrating videos that serve both sales enablement and client education goals
- ▸Coordinated with supplier partners including 3M, Henkel, and Dow Corning to develop technically accurate content aligned to specific product lines
LinkedIn Featured
Additional Work Samples
LinkedIn Featured Section
Content Strategist- ▸Curated writing samples, campaigns, and content strategy work published on Lance's LinkedIn Featured section
- ▸Includes examples spanning fintech, industrial B2B, and consumer financial content — demonstrating full breadth of channels and industries
- ▸Updated regularly to reflect current projects and new client engagements